We've been waiting for it for more than 20 years. And finally it has happened again. World Cup of hockey with the best teams ever fighting on ice starts on the 17th of October. MacCoffe is the only official sponsor of this event on Russia. All teams need the Hot support, but we support Russian team by heart. For some legendary players it will be the last event, because this sport festival will be held only once in four years. That is why millions of fans will be breathlessly attached to the ice rivalry. MacCoffee Strong, which became stronger and full bodied, will be promoted within the TV broadcasting, as well as will be integrated in multichannel campaign of the world cup of hockey.
Birthday comes once a year, and the 300-year anniversary - once in 300 years. Isn’t it a reason to celebrate in a big way?